Display Advertising
Display Advertising – Push your Brand Ahead of the Competition
Display advertising is a flexible and drastically underused advertising channel, which means opportunities for online businesses. Whether you are looking to generate sales, increase brand awareness or remarket to past visitors, display advertising has the capability to deliver exceptional results.
Considering the vast range of advertising formats and placements, along with the almost limitless amount of targeting methods and combinations; it’s easy to see why the fastest growing type of digital ad spend is display advertising.
GET IN TOUCHPaid Display Advertising – Appear Across the Internet
With Google estimating their display network covers over 90 percent of all internet users, it’s not just the coverage but the diversity of ad delivery that helps deliver results. This, combined with the almost limitless amount of targeting combinations allows you to investigate, test and refine your digital efforts; meaning you can find the best mix for your brand.
The average person in the UK spends 83 hours a month online and naturally, most of this time isn’t spent actively searching for products or services. Paid Display Advertising enables you to reach these people before they begin their search, meaning you already have an advantage on your competition.
Display Marketing allows you to reach potential customers according to their interests, demographics, whether they have been previously familiar with your brand and more importantly; when they are in the market for your product or service.
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Display Marketing – your Message, your Way
There are a range of ad formats available with Paid Display Advertising, such as:
- Text Ads – You can run the same text ads on display as you would copy on the search network
- Image Ads – A static image (including custom images) within the ad
- Rich Media Ads – These can include interactive elements such as a carousel of images, animation etc
- Video Ads – place your ads next to relevant YouTube videos
With OneClick’s unrivalled analytical approach to testing and finding the right mix of targeting methods, we can help you maximise your ROI. Whether it be increasing the awareness of your brand or retargeting checkout cart abandoners; OneClick can help.
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