Luke 1977

Leading designer menswear brand Luke 1977 wanted OneClick to grow their online presence in a highly competitive market via Search Ads, with the goal of increasing the number of sales on their website while maintaining a profitable Cost of Sale.

The OneClick team conducted detailed market, competitor and keyword research to identify the best possible keywords, campaign structure and ad copy.

The team then performed daily account optimisation at the keyword level to give the best performance.

Based on daily and weekly performance, the OneClick team implemented device bid adjustments and built out a comprehensive ad schedule to capture the best possible audience at the lowest possible Cost of Sale.

KEY DELIVERABLES

  • 120% increase in sales revenue
  • 32% decrease in Cost of Sale
  • 63% decrease in Cost Per Click

“Working with OneClick has been a breeze and with immediate results we are over the moon. With constant optimisations, the results keep improving month to month.”

– Aaron Field, Head of Digital

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